Agency advertising primarily focuses on traditional broadcast and cable platforms to reach their target audience.  Although a majority of the viewership is 50+ the buying power of this group is one of the highest in the country.  Making traditional agency advertising a major player to reach out to key demographics. Agency advertising is also key in the highest minority population with the greatest purchasing power, LatinX.   Brad Cruz has edited over 500 hours of bilingual content for major brands such as Mexican Tourism, HP, Kong Toys, Sinus Busters, and Verizon Wireless. 

Brad has edited over 2,000 hours of steaming content such as documentary series,  features, and travel and lifestyle shows.  With a emphasis in international storytelling, Brad Cruz has worked in over 30 states in the union, 15 countries in Central and South America as well as 25 countries in Europe, Africa, and Asia. Brad speaks multiple languages, worked with a variety of religions, as well as political and business leaders from over 15 countries.  With shows such a Global Child on Peacock+, Pool Party Planet on Amazon, and Live, Life, and Win! on Paramount+.

Brad Cruz has worked on feature and series documentaries in a variety of fields including but not limited to Pop, culture, sports, lifestyle, and controversial topics.  Many of his documentary projects have received a level of prestige such as Emmy wins, Oscar nominations, and Film Festival awards.

Video content on social media platforms such as YouTube, TicTok, Instagram, and Facebook have exploded the awareness, branding, informational, educational, and how to presentations for major Corporations to small businesses.  Brad Cruz has edited content that has gone viral to the tune of 20+ million viewers, to the first company sponsored reality web series competition, to the recent Edutainment explosion post pandemic.  Working with such brands as Omaze, Scion, Harmony One, Healthline Inc. and Emile Learning. ​

Technical: 
Brad Cruz brings to the table over 20 years of experience with a variety of software platforms including but not limited too Adobe Suite Professional such as: Premiere, After Effects, Illustrator, In Design, Lightroom, Audition, and DeVinci Resolve.
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Skills:
It takes more than just technical programs to make a strong editor, Brad Cruz brings years of honed skills such as:
Text Animation, Lower Thirds, Bugs, Transitions, photo manipulation, still animation, motion capture,
Grouping/linking/Multi-Clip, Dialogue Editing, Sound design, Cut down, Stringout, Network Polish, Color Grading, Final Delivery, Online, Satellite, Network / Broadcast spec Delivery​